Innovation and Creativity in SMEs

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Challenges, Evolutions and Prospects
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In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.<br /> <br /> This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

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0+
ISBN:
9781119649144
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0 MB
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0
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Kirjastaja:
Wiley
Copyright:
John Wiley & Sons Limited
"Innovation and Creativity in SMEs" — loe veebis tasuta üht katkendit raamatust. Kirjutage kommentaare ja ülevaateid, hääletage oma lemmiku poolt.

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