Marketing and Finance

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Creating Shareholder Value
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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Täpsemad andmed
Vanusepiirang:
0+
Lisatud LitResi:
21 juuni 2018
Maht:
282 lk.
ISBN:
9781118748893
Kogusuurus:
3 MB
Lehekülgi kokku:
282
Lehekülje mõõdud:
201 x 258 мм
Kirjastaja:
Wiley
Copyright:
John Wiley & Sons Limited
"Marketing and Finance" — loe veebis tasuta üht katkendit raamatust. Kirjutage kommentaare ja ülevaateid, hääletage oma lemmiku poolt.

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