The Employer Brand

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Bringing the Best of Brand Management to People at Work
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success – including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Täpsemad andmed
Vanusepiirang:
0+
Lisatud LitResi:
21 august 2019
Maht:
234 lk.
ISBN:
9780470028292
Kogusuurus:
1 MB
Lehekülgi kokku:
234
Lehekülje mõõdud:
151 x 229 мм
Copyright:
John Wiley & Sons Limited
"The Employer Brand" — loe veebis tasuta üht katkendit raamatust. Kirjutage kommentaare ja ülevaateid, hääletage oma lemmiku poolt.

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