Читайте только на Литрес

Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

Основной контент книги Sensory and Consumer Research in Food Product Design and Development
Tekst PDF

Maht 442 leheküljed

0+

Sensory and Consumer Research in Food Product Design and Development

Читайте только на Литрес

Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

€246,48

Raamatust

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. <i>Sensory and Consumer Research in Food Product Design and Development</i> is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective. <p>This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions.</p> <p>This book is aimed at professionals in all sectors of the food and beverage industry. <i>Sensory and Consumer Research in Food Product Design and Development</i> is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.</p>

Žanrid ja sildid

Logi sisse, et hinnata raamatut ja jätta arvustus
Raamat Howard R. Moskowitz, Jacqueline H. Beckley jt «Sensory and Consumer Research in Food Product Design and Development» — loe veebis. Jäta kommentaare ja arvustusi, hääleta lemmikute poolt.
Vanusepiirang:
0+
Ilmumiskuupäev Litres'is:
03 oktoober 2018
Objętość:
442 lk
ISBN:
9781119945949
Üldsuurus:
13 МБ
Lehekülgede koguarv:
442
Kustija:
Õiguste omanik:
John Wiley & Sons Limited
Tekst, helivorming on saadaval
Keskmine hinnang 4,7, põhineb 223 hinnangul
Audio
Keskmine hinnang 4,2, põhineb 731 hinnangul
Audio
Keskmine hinnang 4,6, põhineb 870 hinnangul
Audio
Keskmine hinnang 4,7, põhineb 1706 hinnangul
Tekst, helivorming on saadaval
Keskmine hinnang 4,9, põhineb 24 hinnangul
Tekst
Keskmine hinnang 4,9, põhineb 2557 hinnangul
Tekst, helivorming on saadaval
Keskmine hinnang 4,4, põhineb 26 hinnangul
Tekst, helivorming on saadaval
Keskmine hinnang 4,7, põhineb 778 hinnangul