Основной контент книги Data Mining Techniques in CRM. Inside Customer Segmentation
tekstPDFMaht 373 leheküljed
Data Mining Techniques in CRM. Inside Customer Segmentation
€111,81
Raamatust
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
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Vanusepiirang:
0+Ilmumiskuupäev Litres'is:
03 juuni 2018Objętość:
373 lk ISBN:
9780470685822Üldsuurus:
4.2 МБLehekülgede koguarv:
373Õiguste omanik:
John Wiley & Sons Limited
