Инновационную деятельность традиционно связывают с усложнением продукта, увеличением числа функций, совершенствованием дизайна, общим повышением качества, ведь все это позволяет удовлетворить самых взыскательных потребителей. Но в реальности таких потребителей не очень много, и не каждый готов платить за новую, но вряд ли нужную функцию.

Часто инновационной компании стоит действовать иначе: упрощать продукт и сокращать число его функций. В результате таких подрывных инноваций можно создать дешевый, простой и удобный продукт, который позволит расширить рынок и получить дополнительный доход за счет новых потребителей, которые раньше не могли или не хотели покупать ваш товар или услугу.

Вы держите в руках полное руководство по созданию системы, позволяющей сделать подрывные инновации частью рабочего процесса. Эта книга поможет вам стабильно достигать результата там, где другие только ждут вдохновения.

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Вообщем весь смысл книги зашит в одну фразу в её название «Подрывные инновации. Как выйти на новых потребителей за счет упрощения и удешевления продукта».

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Всё. Больше ничего нового Вы не узнаете. Я всю книгу сидел и ждал чуда. Но чуда не произошло. В книге ооооочень много воды. И очень мало примеров. А те которые есть описываются очень поверхностно.

Все примеры можно разделить на 2 категории:

1. Компании которые за счет упрощения, удешевления своего продукта начали расти. Например западная авиакомпания которая убрала доп.плюшки и за счет этого удешевила свои рейсы. Напомнило аналогичную нашу авиакомпанию Победа.

Или вот еще пример про компанию Intel, которая выпустила на рынок Celeron (обрезанная версия Pentiuma).

2.Компании которые за счет избыточного качества своего продукта, потерпели поражение. Например компания которая придумала супер чистый инсулин, но который оказался особо никому и не нужен и из-за низкого спроса, инвестиции в 1 млрд зеленых так и не окупились.

На всем протяжении книги возникают такие очевидные или бессмысленные примеры о которых многие знают и рассказывается о них очень поверхностно. И мусолится и мусолится и мусолится всё это очень долго, разными словами, но об одном и том же, типа придумайте продукт который или дешевле или проще в использовании или быстрее в использовании и на вас спустится благодать.

Я блин в школе так рефераты, сочинения или изложения писал, чтобы добавить объема в текст. Но тут же типа бизнес-литература.

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Мне вот всегда после прочтения такой книги интересно. Автор когда писал. Он искренне верил в пользу своей книги или он прекрасно понимал, что пользы нет и ему просто хотелось срубить денег?

Вообще я заметил тенденцию, что если в книге стоит слово «прорыв», «инновация», «взрывной рост», то книга оказывается полным днищем. Т.е. пишется полная туфта, берется броское и соблазнительное название и погнали рубить бабло на читателях.

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Касаемо того же самого например Intel, могу подсказать очень интересную и полезную книгу «Дэвид Йоффи, Майкл Кусумано – Искусство стратегии. Уроки Стива Джобса, Билла Гейтса и Энди Гроува – 2016», вот там реально очень интересно рассказывается о всех фишках этих компаний, со всеми подробностями как мы любим.

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Вы заметили на обложке «Предисловие Клейтона Кристенсена»? У Вас до сих пор сомнения? Все кто знаком с трудами Кристенсена оценят эту книгу. Мне было достаточно для покупки книги. И не пожалел. С удовольствием приобрету аудио версию. Такая книга точно не будет «пылиться на книжной полке».

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