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Основной контент книги Visual Communication
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Visual Communication

Insights and Strategies
Читайте только на Литрес

Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

€51,30

Raamatust

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

Žanrid ja sildid

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Raamat Janis Teruggi Page, Margaret Duffy «Visual Communication» — loe veebis. Jäta kommentaare ja arvustusi, hääleta lemmikute poolt.
Vanusepiirang:
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Objętość:
516 lk 145 illustratsiooni
ISBN:
9781119227304
Kustija:
Õiguste omanik:
John Wiley & Sons Limited
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