Основной контент книги The Dollarization Discipline
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The Dollarization Discipline
How Smart Companies Create Customer Value...and Profit from It
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How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that... Edasi
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Vanusepiirang:
0+Ilmumiskuupäev Litres'is:
22 august 2019Objętość:
274 lk ISBN:
9780471694236Üldsuurus:
2.7 МБLehekülgede koguarv:
274Õiguste omanik:
John Wiley & Sons Limited