В живой компании работа каждый день бурлит, а люди часто улыбаются. В кризисные времена такие организации становятся собранными, сохраняют лучших сотрудников и быстро реагируют на перемены. Ключевым принципом устойчивости становится корпоративная культура – неочевидная реальность, которая влияет на результат.

Если руководитель игнорирует корпоративную культуру, он совершает фатальную ошибку и теряет стратегическое преимущество. Компании, в которых инвестируют корпоративную культуру, стоят дороже в несколько раз. Это доказывают исследования международных экспертов из Denison Consulting, в которых в течение 20 лет приняли участие 1057 компаний.

Автор книги Марк Кукушкин, один из самых известных российских экспертов по развитию лидерства и корпоративной культуры, расскажет, на что способна неосязаемая культура и как ей управлять, чтобы бизнес приносил результаты.

Книга полезна собственникам бизнеса, руководителям, менеджерам, НR-специалистам, а также всем, кто хочет получить конкурентные преимущества на рынке и видеть свою компанию «живой».

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Где эта книга была раньше?! Я нашла тут столько ответов и объяснений на многие ситуации, которые периодически случаются в нашем коллективе.

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Понятно, что автор практик и глубоко погружен в тему. И вроде в книге затронут широкий круг вопросов. И вроде есть разные модели и прикладная информация. Но в целом книга больше рекламирует консалтинговые услуги компании автора (так мне показалось). Книгу стоит прочитать топам и владельцам бизнеса, чтобы задуматься о корп культуре своей компании, как резерве управления

","user_display_name":"Mnogo Book","user_avatar_url":"/pub/avatar/100/00/01/79/79/39/13/179793913.jpg","user_is_verified":false,"user_role":null,"user_id":179793913,"is_comment_left_by_reviewed_person":null,"created_at":"2024-09-21T09:23:44","likes_rating":0,"likes_count":0,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":3,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":19336459,"caption":null,"text":"

Хорошая книга!

Марк Кукушкин, являясь успешным и известным тренером и консультантом пишет о том факторе, который невидим, однако очень серьезно влияет на рост компании.

Это корпоративная культура!

Много разных примеров. В том числе подсказки как невидимое сделать видимым.

Почему эта книга, как и ряд других о корпоративной культуре важна?

Потому что "культура ест стратегию на завтрак" (авторство приписывают разным западным консультантам

Правда от этого ее суть не меняется)

","user_display_name":"autoreg846122485","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":5852175,"is_comment_left_by_reviewed_person":null,"created_at":"2024-03-14T13:38:39","likes_rating":0,"likes_count":0,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":4,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":16551879,"caption":null,"text":"

Одна из лучших о развитии корпоративной культуры, которую я читал! Автор - ведущий российский практик в области развития культуры, поэтому в книге множество кейсов, примеров, инструментов и бмора!

Искренне рекомендую книгу!

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• «Корпоративная культура – это вошедший в привычку, ставший традицией образ мышления и способ действия, который в большей или меньшей степени разделяют все работники предприятия и который должен быть усвоен и хотя бы частично принят новичками, чтобы новые члены коллектива стали своими» (Э. Жак).

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