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Complete Letters of Mark Twain

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The variety of lovely effects, the infinitude of change, is something not to be believed by any who has not seen it. No view that I am acquainted with in the world is at all comparable to this for delicacy, charm, exquisiteness, dainty coloring, and bewildering rapidity of change. It keeps a person drunk with pleasure all the time. Sometimes Florence ceases to be substantial, and becomes just a faint soft dream, with domes and towers of air, and one is persuaded that he might blow it away with a puff of his breath.

Livy is progressing admirably. This is just the place for her.

(Remainder missing.)

*****

To Fred J. Hall, in New York:

Dec. 12, ’92.

Dear Mr. Hall, – November check received.

I have lent the Californian’s Story to Arthur Stedman for his Author Club Book, so your suggestion that my new spring-book bear that name arrives too late, as he probably would not want us to use that story in a book of ours until the Author book had had its run. That is for him to decide – and I don’t want him hampered at all in his decision. I, for my part, prefer the “$1,000,000 Banknote and Other Stories” by Mark Twain as a title, but above my judgment I prefer yours. I mean this – it is not taffy.

I told Arthur to leave out the former squib or paragraph and use only the Californian’s Story. Tell him this is because I am going to use that in the book I am now writing.

I finished “Those Extraordinary Twins” night before last makes 60 or 80,000 words – haven’t counted.

The last third of it suits me to a dot. I begin, to-day, to entirely recast and re-write the first two-thirds – new plan, with two minor characters, made very prominent, one major character cropped out, and the Twins subordinated to a minor but not insignificant place.

The minor character will now become the chiefest, and I will name the story after him—“Puddn’head Wilson.”

Merry Xmas to you, and great prosperity and felicity!

S. L. Clemens.

XXXIII. Letters, 1893, to Mr. Hall, Mrs. Clemens, and others. Florence. Business troubles. “Pudd’nhead Wilson.” “Joan of arc.” At the players, new York.

The reader may have suspected that young Mr. Hall in New York was having his troubles. He was by this time one-third owner in the business of Charles L. Webster & Co., as well as its general manager. The business had been drained of its capital one way and another-partly by the publication of unprofitable books; partly by the earlier demands of the typesetter, but more than all by the manufacturing cost and agents’ commissions demanded by L. A. L.; that is to say, the eleven large volumes constituting the Library of American Literature, which Webster had undertaken to place in a million American homes. There was plenty of sale for it – indeed, that was just the trouble; for it was sold on payments – small monthly payments – while the cost of manufacture and the liberal agents’ commissions were cash items, and it would require a considerable period before the dribble of collections would swell into a tide large enough to satisfy the steady outflow of expense. A sale of twenty-five sets a day meant prosperity on paper, but unless capital could be raised from some other source to make and Mark.t those books through a period of months, perhaps even years, to come, it meant bankruptcy in reality. It was Hall’s job, with Clemens to back him, to keep their ship afloat on these steadily ebbing financial waters. It was also Hall’s affair to keep Mark Twain cheerful, to look pleasant himself, and to show how they were steadily getting rich because orders were pouring in, though a cloud that resembled bankruptcy loomed always a little higher upon the horizon. If Hall had not been young and an optimist, he would have been frightened out of his boots early in the game. As it was, he made a brave steady fight, kept as cheerful and stiff an upper lip as possible, always hoping that something would happen – some grand sale of his other books, some unexpected inflow from the type-setter interests – anything that would sustain his ship until the L. A. L. tide should turn and float it into safety.

Clemens had faith in Hall and was fond of him. He never found fault with him; he tried to accept his encouraging reports at their face value. He lent the firm every dollar of his literary earnings not absolutely needed for the family’s support; he signed new notes; he allowed Mrs. Clemens to put in such remnants of her patrimony as the type-setter had spared.

The situation in 1893 was about as here outlined. The letters to Hall of that year are frequent and carry along the story. To any who had formed the idea that Mark Twain was irascible, exacting, and faultfinding, they will perhaps be a revelation.

*****

To Fred J. Hall, in New York:

Florence, Jan. 1, ’93.

Dear Mr. Hall, – Yours of Dec. 19 is to hand, and Mrs. Clemens is deeply distressed, for she thinks I have been blaming you or finding fault with you about something. But most surely that cannot be. I tell her that although I am prone to write hasty and regrettable things to other people, I am not a bit likely to write such things to you. I can’t believe I have done anything so ungrateful. If I have, pile coals of fire on my head, for I deserve it!

I wonder if my letter of credit isn’t an encumbrance? Do you have to deposit the whole amount it calls for? If that is so, it is an encumbrance, and we must withdraw it and take the money out of soak. I have never made drafts upon it except when compelled, because I thought you deposited nothing against it, and only had to put up money that I drew upon it; that therefore the less I drew the easier it would be for you.

I am dreadfully sorry I didn’t know it would be a help to you to let my monthly check pass over a couple of months. I could have stood that by drawing what is left of Mrs. Clemens’s letter of credit, and we would have done it cheerfully.

I will write Whitmore to send you the “Century” check for $1,000, and you can collect Mrs. Dodge’s $2,000 (Whitmore has power of attorney which I think will enable him to endorse it over to you in my name.) If you need that $3,000 put it in the business and use it, and send Whitmore the Company’s note for a year. If you don’t need it, turn it over to Mr. Halsey and let him invest it for me.

I’ve a mighty poor financial head, and I may be all wrong – but tell me if I am wrong in supposing that in lending my own firm money at 6 per cent I pay 4 of it myself and so really get only a per cent? Now don’t laugh if that is stupid.

Of course my friend declined to buy a quarter interest in the L. A. L. for $200,000. I judged he would. I hoped he would offer $100,000, but he didn’t. If the cholera breaks out in America, a few months hence, we can’t borrow or sell; but if it doesn’t we must try hard to raise $100,000. I wish we could do it before there is a cholera scare.

I have been in bed two or three days with a cold, but I got up an hour ago, and I believe I am all right again.

How I wish I had appreciated the need of $100,000 when I was in New York last summer! I would have tried my best to raise it. It would make us able to stand 1,000 sets of L. A. L. per month, but not any more, I guess.

You have done magnificently with the business, and we must raise the money somehow, to enable you to reap the reward of all that labor.

Sincerely Yours,

S. L. Clemens.

“Whitmore,” in this letter, was F. G. Whitmore, of Hartford, Mark Twain’s financial agent. The money due from Mrs. Dodge was a balance on Tom Sawyer Abroad, which had been accepted by St. Nicholas. Mr. Halsey was a down-town broker.

Clemens, who was growing weary of the constant demands of L. A. L., had conceived the idea that it would be well to dispose of a portion of it for enough cash to finance its manufacture.

We don’t know who the friend was to whom he offered a quarter interest for the modest sum of two hundred thousand dollars. But in the next letter we discover designs on a certain very canny Scotchman of Skibo.

*****

To Fred J. Hall, in New York:

Florence, Jan. 28, ’92.

Dear Mr. Hall, – I want to throw out a suggestion and see what you think of it. We have a good start, and solid ground under us; we have a valuable reputation; our business organization is practical, sound and well-devised; our publications are of a respect-worthy character and of a money-breeding species. Now then I think that the association with us of some one of great name and with capital would give our business a prodigious impetus – that phrase is not too strong.

As I look at it, it is not money merely that is needed; if that were all, the firm has friends enough who would take an interest in a paying venture; we need some one who has made his life a success not only from a business standpoint, but with that achievement back of him, has been great enough to make his power felt as a thinker and a literary man. It is a pretty usual thing for publishers to have this sort of partners. Now you see what a power Carnegie is, and how far his voice reaches in the several lines I speak of. Do you know him? You do by correspondence or purely business talks about his books – but personally, I mean? so that it would not be an intrusion for you to speak to him about this desire of mine – for I would like you to put it before him, and if you fail to interest him in it, you will probably get at least some valuable suggestions from him. I’ll enclose a note of introduction – you needn’t use it if you don’t need to.

Yours S. L. C.

P. S. Yes, I think I have already acknowledged the Dec. $1,000 and the Jan. $500—and if another $500 was mailed 3 days ago there’s no hiatus.

 

I think I also reminded you that the new letter of credit does not cover the unexpended balance of the old one but falls considerably short of it.

Do your best with Carnegie, and don’t wait to consider any of my intermediate suggestions or talks about our raising half of the $200,000 ourselves. I mean, wait for nothing. To make my suggestion available I should have to go over and see Arnot, and I don’t want to until I can mention Carnegie’s name to him as going in with us.

My book is type-written and ready for print—“Pudd’nhead Wilson-a Tale.” (Or, “Those Extraordinary Twins,” if preferable.)

It makes 82,500 words—12,000 more than Huck Finn. But I don’t know what to do with it. Mrs. Clemens thinks it wouldn’t do to go to the Am. Pub. Co. or anywhere outside of our own house; we have no subscription machinery, and a book in the trade is a book thrown away, as far as money-profit goes. I am in a quandary. Give me a lift out of it.

I will mail the book to you and get you to examine it and see if it is good or if it is bad. I think it is good, and I thought the Claimant bad, when I saw it in print; but as for real judgment, I think I am destitute of it.

I am writing a companion to the Prince and Pauper, which is half done and will make 200,000 words; and I have had the idea that if it were gotten up in handsome style, with many illustrations and put at a high enough price maybe the L. A. L. canvassers would take it and run it with that book. Would they? It could be priced anywhere from $4 up to $10, according to how it was gotten up, I suppose.

I don’t want it to go into a magazine.

S. L. C.

I am having several short things type-"writered.” I will send them to you presently. I like the Century and Harper’s, but I don’t know that I have any business to object to the Cosmopolitan if they pay as good rates. I suppose a man ought to stick to one magazine, but that may be only superstition. What do you think?

S. L. C.

“The companion to The Prince and the Pauper,” mentioned in this letter, was the story of Joan of Arc, perhaps the most finished of Mark Twain’s literary productions. His interest in Joan had been first awakened when, as a printer’s apprentice in Hannibal, he had found blowing along the street a stray leaf from some printed story of her life. That fragment of history had pictured Joan in prison, insulted and mistreated by ruffians. It had aroused all the sympathy and indignation in the boy, Sam Clemens; also, it had awakened his interest in history, and, indeed, in all literature.

His love for the character of Joan had grown with the years, until in time he had conceived the idea of writing her story. As far back as the early eighties he had collected material for it, and had begun to make the notes. One thing and another had interfered, and he had found no opportunity for such a story. Now, however, in Florence, in the ancient villa, and in the quiet garden, looking across the vineyards and olive groves to the dream city along the Arno, he felt moved to take up the tale of the shepherd girl of France, the soldier maid, or, as he called her, “The noble child, the most innocent, the most lovely, the most adorable the ages have produced.” His surroundings and background would seem to have been perfect, and he must have written with considerable ease to have completed a hundred thousand words in a period of not more than six weeks.

Perhaps Hall did not even go to see Carnegie; at all events nothing seems to have come of the idea. Once, at a later time, Mask Twain himself mentioned the matter to Carnegie, and suggested to him that it was poor financiering to put all of one’s eggs into one basket, meaning into iron. But Carnegie answered, “That’s a mistake; put all your eggs into one basket and watch that basket.”

It was March when Clemens felt that once more his presence was demanded in America. He must see if anything could be realized from the type-setter or L. A. L.

*****

To Fred J. Hall, in New York:

March 13, ’93.

Dear Mr. Hall, – I am busy getting ready to sail the 22d, in the Kaiser Wilhelm II.

I send herewith 2 magazine articles.

The Story contains 3,800 to 4,000 words.

The “Diary” contains 3,800 words.

Each would make about 4 pages of the Century.

The Diary is a gem, if I do say it myself that shouldn’t.

If the Cosmopolitan wishes to pay $600 for either of them or $1,200 for both, gather in the check, and I will use the money in America instead of breaking into your treasury.

If they don’t wish to trade for either, send the articles to the Century, without naming a price, and if their check isn’t large enough I will call and abuse them when I come.

I signed and mailed the notes yesterday.

Yours,

S. L. C.

Clemens reached New York on the 3d of April and made a trip to Chicago, but accomplished nothing, except to visit the World’s Fair and be laid up with a severe cold. The machine situation had not progressed. The financial stringency of 1893 had brought everything to a standstill. The New York bank would advance Webster & Co. no more money. So disturbed were his affairs, so disordered was everything, that sometimes he felt himself as one walking amid unrealities. A fragment of a letter to Mrs. Crane conveys this:

“I dreamed I was born and grew up and was a pilot on the Mississippi and a miner and a journalist in Nevada and a pilgrim in the Quaker City, and had a wife and children and went to live in a villa at Florence – and this dream goes on and on and sometimes seems so real that I almost believe it is real. I wonder if it is? But there is no way to tell, for if one applies tests they would be part of the dream, too, and so would simply aid the deceit. I wish I knew whether it is a dream or real.”

He saw Warner, briefly, in America; also Howells, now living in New York, but he had little time for visiting. On May 13th he sailed again for Europe on the Kaiser Wilhelm II. On the night before sailing he sent Howells a good-by word.

*****

To W. D. Howells, in New York City:

Murray hill hotel, new yore, May 12, 1893.

Midnight.

Dear Howells—I am so sorry I missed you.

I am very glad to have that book for sea entertainment, and I thank you ever so much for it.

I’ve had a little visit with Warner at last; I was getting afraid I wasn’t going to have a chance to see him at all. I forgot to tell you how thoroughly I enjoyed your account of the country printing office, and how true it all was and how intimately recognizable in all its details. But Warner was full of delight over it, and that reminded me, and I am glad, for I wanted to speak of it.

You have given me a book; Annie Trumbull has sent me her book; I bought a couple of books; Mr. Hall gave me a choice German book; Laflan gave me two bottles of whisky and a box of cigars – I go to sea nobly equipped.

Good-bye and all good fortune attend you and yours – and upon you all I leave my benediction.

Mark.

Mention has already been made of the Ross home being very near to Viviani, and the association of the Ross and Clemens families. There was a fine vegetable garden on the Ross estate, and it was in the interest of it that the next letter was written to the Secretary of Agriculture.

*****

To Hon. J. Sterling Morton, in Washington, D. C.: Editorial Department Century Magazine, Union Square,

New York, April 6, 1893.

To the Hon. J. Sterling Morton, – Dear Sir: Your petitioner, Mark Twain, a poor farmer of Connecticut – indeed, the poorest one there, in the opinion of many-desires a few choice breeds of seed corn (maize), and in return will zealously support the Administration in all ways honorable and otherwise.

To speak by the card, I want these things to hurry to Italy to an English lady. She is a neighbor of mine outside of Florence, and has a great garden and thinks she could raise corn for her table if she had the right ammunition. I myself feel a warm interest in this enterprise, both on patriotic grounds and because I have a key to that garden, which I got made from a wax impression. It is not very good soil, still I think she can grow enough for one table and I am in a position to select the table. If you are willing to aid and abet a countryman (and Gilder thinks you are,) please find the signature and address of your petitioner below.

Respectfully and truly yours.

Mark Twain.

67 Fifth Avenue, New York.

P. S. – A handful of choice (Southern) watermelon seeds would pleasantly add to that lady’s employments and give my table a corresponding lift.

His idea of business values had moderated considerably by the time he had returned to Florence. He was not hopeless yet, but he was clearly a good deal disheartened – anxious for freedom.

*****

To Fred J. Hall, in New York:

Florence May 30, ’93

Dear Mr. Hall, – You were to cable me if you sold any machine royalties – so I judge you have not succeeded.

This has depressed me. I have been looking over the past year’s letters and statements and am depressed still more.

I am terribly tired of business. I am by nature and disposition unfitted for it and I want to get out of it. I am standing on the Mount Morris volcano with help from the machine a long way off – doubtless a long way further off than the Connecticut Co. imagines.

Now here is my idea for getting out.

The firm owes Mrs. Clemens and me – I do not know quite how much, but it is about $170,000 or $175,000, I suppose (I make this guess from the documents here, whose technicalities confuse me horribly.)

The firm owes other sums, but there is stock and cash assets to cover the entire indebtedness and $116,679.20 over. Is that it? In addition we have the L. A. L. plates and copyright, worth more than $130,000—is that correct?

That is to say, we have property worth about $250,000 above indebtedness, I suppose – or, by one of your estimates, $300,000? The greater part of the first debts to me is in notes paying 6 percent. The rest (the old $70,000 or whatever it is) pays no interest.

Now then, will Harper or Appleton, or Putnam give me $200,000 for those debts and my two-thirds interest in the firm? (The firm of course taking the Mount Morris and all such obligations off my hands and leaving me clear of all responsibility.)

I don’t want much money. I only want first class notes—$200,000 worth of them at 6 per cent, payable monthly;—yearly notes, renewable annually for 3 years, with $5,000 of the principal payable at the beginning and middle of each year. After that, the notes renewable annually and (perhaps) a larger part of the principal payable semi-annually.

Please advise me and suggest alterations and emendations of the above scheme, for I need that sort of help, being ignorant of business and not able to learn a single detail of it.

Such a deal would make it easy for a big firm to pour in a big cash capital and jump L. A. L. up to enormous prosperity. Then your one-third would be a fortune – and I hope to see that day!

I enclose an authority to use with Whitmore in case you have sold any royalties. But if you can’t make this deal don’t make any. Wait a little and see if you can’t make the deal. Do make the deal if you possibly can. And if any presence shall be necessary in order to complete it I will come over, though I hope it can be done without that.

Get me out of business!

And I will be yours forever gratefully,

S. L. Clemens.

My idea is, that I am offering my 2/3 of L. A. L. and the business for thirty or forty thousand dollars. Is that it?

P. S. S. The new firm could retain my books and reduce them to a 10 percent royalty.

S. L. C.

*****

To Rev. Jos. H. Twichell, in Hartford:

Villa Viviani, Settignano (Florence)

June 9, ’93.

Dear Joe, – The sea voyage set me up and I reached here May 27 in tolerable condition – nothing left but weakness, cough all gone.

Old Sir Henry Layard was here the other day, visiting our neighbor Janet Ross, daughter of Lady Duff Gordon, and since then I have been reading his account of the adventures of his youth in the far East. In a footnote he has something to say about a sailor which I thought might interest you – viz:

“This same quartermaster was celebrated among the English in Mesopotamia for an entry which he made in his log-book-after a perilous storm; ’The windy and watery elements raged. Tears and prayers was had recourse to, but was of no manner of use. So we hauled up the anchor and got round the point.’”

 

There – it isn’t Ned Wakeman; it was before his day.

With love,

Mark.

They closed Villa Viviani in June and near the end of the month arrived in Munich in order that Mrs. Clemens might visit some of the German baths. The next letter is written by her and shows her deep sympathy with Hall in his desperate struggle. There have been few more unselfish and courageous women in history than Mark Twain’s wife.

*****

From Mrs. Clemens to Mr. Hall, in New York:

June 27th 1893

Munich.

Dear Mr. Hall, – Your letter to Mr. Clemens of June 16th has just reached here; as he has gone to Berlin for Clara I am going to send you just a line in answer to it.

Mr. Clemens did not realize what trouble you would be in when his letter should reach you or he would not have sent it just then. I hope you will not worry any more than you can help. Do not let our interests weigh on you too heavily. We both know you will, as you always have, look in every way to the best interests of all.

I think Mr. Clemens is right in feeling that he should get out of business, that he is not fitted for it; it worries him too much.

But he need be in no haste about it, and of course, it would be the very farthest from his desire to imperil, in the slightest degree, your interests in order to save his own.

I am sure that I voice his wish as well as mine when I say that he would simply like you to bear in mind the fact that he greatly desires to be released from his present anxiety and worry, at a time when it shall not endanger your interest or the safety of the business.

I am more sorry than I can express that this letter of Mr. Clemens’ should have reached you when you were struggling under such terrible pressure. I hope now that the weight is not quite so heavy. He would not have written you about the money if he had known that it was an inconvenience for you to send it. He thought the book-keeper whose duty it is to forward it had forgotten.

We can draw on Mr. Langdon for money for a few weeks until things are a little easier with you. As Mr. Clemens wrote you we would say “do not send us any more money at present” if we were not afraid to do so. I will say, however, do not trouble yourself if for a few weeks you are not able to send the usual amount.

Mr. Clemens and I have the greatest possible desire, not to increase in any way your burdens, and sincerely wish we might aid you.

I trust my brother may be able, in his talk with you, to throw some helpful light on the situation.

Hoping you will see a change for the better and begin to reap the fruit of your long and hard labor.

Believe me,

Very Cordially yours,

Olivia L. Clemens.

Hall, naturally, did not wish to be left alone with the business. He realized that his credit would suffer, both at the bank and with the public, if his distinguished partner should retire. He wrote, therefore, proposing as an alternate that they dispose of the big subscription set that was swamping them. It was a good plan – if it would work – and we find Clemens entering into it heartily.

*****

To Fred J. Hall, in New York:

Munich, July 3, ’93.

Dear Mr. Hall, – You make a suggestion which has once or twice flitted dimly through my mind heretofore to wit, sell L. A. L.

I like that better than the other scheme, for it is no doubt feasible, whereas the other is perhaps not.

The firm is in debt, but L. A. L. is free – and not only free but has large money owing to it. A proposition to sell that by itself to a big house could be made without embarrassment we merely confess that we cannot spare capital from the rest of the business to run it on the huge scale necessary to make it an opulent success.

It will be selling a good thing – for somebody; and it will be getting rid of a load which we are clearly not able to carry. Whoever buys will have a noble good opening – a complete equipment, a well organized business, a capable and experienced manager, and enterprise not experimental but under full sail, and immediately able to pay 50 per cent a year on every dollar the publisher shall actually invest in it – I mean in making and selling the books.

I am miserably sorry to be adding bothers and torments to the over-supply which you already have in these hideous times, but I feel so troubled, myself, considering the dreary fact that we are getting deeper and deeper in debt and the L. A. L. getting to be a heavier and heavier burden all the time, that I must bestir myself and seek a way of relief.

It did not occur to me that in selling out I would injure you – for that I am not going to do. But to sell L. A. L. will not injure you it will put you in better shape.

Sincerely Yours,

S. L. Clemens.

*****

To Fred J. Hall, in New York:

July 8, ’92.

Dear Mr. Hall, – I am sincerely glad you are going to sell L. A. L. I am glad you are shutting off the agents, and I hope the fatal book will be out of our hands before it will be time to put them on again. With nothing but our non-existent capital to work with the book has no value for us, rich a prize as it will be to any competent house that gets it.

I hope you are making an effort to sell before you discharge too many agents, for I suppose the agents are a valuable part of the property.

We have been stopping in Munich for awhile, but we shall make a break for some country resort in a few days now.

Sincerely Yours,

S. L. C.

July 8

P. S. No, I suppose I am wrong in suggesting that you wait a moment before discharging your L. A. L. agents – in fact I didn’t mean that. I judge your only hope of salvation is in discharging them all at once, since it is their commissions that threaten to swamp us. It is they who have eaten up the $14,000 I left with you in such a brief time, no doubt.

I feel panicky.

I think the sale might be made with better advantage, however, now, than later when the agents have got out of the purchaser’s reach.

S. L. C.

P. S. No monthly report for many months.

Those who are old enough to remember the summer of 1893 may recall it as a black financial season. Banks were denying credit, businesses were forced to the wall. It was a poor time to float any costly enterprise. The Chicago company who was trying to build the machines made little progress. The book business everywhere was bad. In a brief note following the foregoing letters Clemens wrote Hall:

“It is now past the middle of July and no cablegram to say the machine is finished. We are afraid you are having miserable days and worried nights, and we sincerely wish we could relieve you, but it is all black with us and we don’t know any helpful thing to say or do.”

He inclosed some kind of manuscript proposition for John Brisben Walker, of the Cosmopolitan, with the comment: “It is my ingenious scheme to protect the family against the alms-house for one more year – and after that – well, goodness knows! I have never felt so desperate in my life – and good reason, for I haven’t got a penny to my name, and Mrs. Clemens hasn’t enough laid up with Langdon to keep us two months.”

It was like Mark Twain, in the midst of all this turmoil, to project an entirely new enterprise; his busy mind was always visioning success in unusual undertakings, regardless of immediate conditions and the steps necessary to achievement.

*****

To Fred J. Hall, in New York:

July 26, ’93.

Dear Mr. Hall, – ….. I hope the machine will be finished this month; but it took me four years and cost me $100,000 to finish the other machine after it was apparently entirely complete and setting type like a house-afire.

I wonder what they call “finished.” After it is absolutely perfect it can’t go into a printing-office until it has had a month’s wear, running night and day, to get the bearings smooth, I judge.

I may be able to run over about mid-October. Then if I find you relieved of L. A. L. we will start a magazine inexpensive, and of an entirely unique sort. Arthur Stedman and his father editors of it. Arthur could do all the work, merely submitting it to his father for approval.

The first number should pay – and all subsequent ones—25 cents a number. Cost of first number (20,000 copies) $2,000. Give most of them away, sell the rest. Advertising and other expenses – cost unknown. Send one to all newspapers – it would get a notice – favorable, too.