Читайте только на Литрес

Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

Основной контент книги Ten Deadly Marketing Sins. Signs and Solutions
Tekst PDF

Raamatu kestus 162 lehekülge

0+

Ten Deadly Marketing Sins. Signs and Solutions

Читайте только на Литрес

Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

€30,72

Raamatust

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Logi sisse, et hinnata raamatut ja jätta arvustus
Raamat Philip Kotler «Ten Deadly Marketing Sins. Signs and Solutions» — loe veebis. Jäta kommentaare ja arvustusi, hääleta lemmikute poolt.
Vanusepiirang:
0+
Ilmumiskuupäev Litres'is:
20 veebruar 2018
Objętość:
162 lk
ISBN:
9780471662068
Üldsuurus:
552 КБ
Lehekülgede koguarv:
162
Õiguste omanik:
John Wiley & Sons Limited
Audio
Средний рейтинг 4,6 на основе 11 оценок
Audio
Средний рейтинг 4,2 на основе 882 оценок
Mustand
Средний рейтинг 4,8 на основе 329 оценок
Tekst
Средний рейтинг 4,9 на основе 193 оценок
Tekst, helivorming on saadaval
Средний рейтинг 4,8 на основе 1192 оценок
Tekst, helivorming on saadaval
Средний рейтинг 4,7 на основе 7059 оценок
Audio
Средний рейтинг 4,3 на основе 30 оценок
Audio
Средний рейтинг 4,6 на основе 11 оценок
Audio
Средний рейтинг 4,6 на основе 962 оценок
Tekst
Средний рейтинг 0 на основе 0 оценок
Tekst
Средний рейтинг 0 на основе 0 оценок
Tekst
Средний рейтинг 0 на основе 0 оценок
Audio
Средний рейтинг 0 на основе 0 оценок
Tekst
Средний рейтинг 0 на основе 0 оценок
Tekst
Средний рейтинг 0 на основе 0 оценок
Tekst
Средний рейтинг 0 на основе 0 оценок
Tekst PDF
Средний рейтинг 0 на основе 0 оценок
Tekst PDF
Средний рейтинг 0 на основе 0 оценок
Tekst PDF
Средний рейтинг 0 на основе 0 оценок