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Основной контент книги Conversations with Marketing Masters
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Conversations with Marketing Masters

autorid
laura mazur,
louella miles
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€62,71

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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Logi sisse, et hinnata raamatut ja jätta arvustus
Raamat Laura Mazur, Louella Miles «Conversations with Marketing Masters» — loe veebis. Jäta kommentaare ja arvustusi, hääleta lemmikute poolt.
Vanusepiirang:
0+
Ilmumiskuupäev Litres'is:
21 august 2019
Objętość:
250 lk
ISBN:
9780470065648
Üldsuurus:
3.6 МБ
Lehekülgede koguarv:
250
Õiguste omanik:
John Wiley & Sons Limited
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