Основной контент книги Brand Innovation Manifesto
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Brand Innovation Manifesto
How to Build Brands, Redefine Markets and Defy Conventions
€74,44
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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the... Edasi
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Vanusepiirang:
0+Ilmumiskuupäev Litres'is:
21 august 2019Objętość:
330 lk ISBN:
9780470029831Üldsuurus:
2.8 МБLehekülgede koguarv:
330Õiguste omanik:
John Wiley & Sons Limited