Основной контент книги From Products to Services
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From Products to Services
Insights and experience from companies which have embraced the service economy
€73,31
Raamatust
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four... Edasi
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Vanusepiirang:
0+Ilmumiskuupäev Litres'is:
20 august 2019Objętość:
365 lk ISBN:
9780470772737Üldsuurus:
1.4 МБLehekülgede koguarv:
365Õiguste omanik:
John Wiley & Sons Limited