Основной контент книги Value-based Marketing
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Value-based Marketing
Marketing Strategies for Corporate Growth and Shareholder Value
€73,38
Raamatust
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed... Edasi
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Vanusepiirang:
0+Ilmumiskuupäev Litres'is:
21 august 2019Objętość:
383 lk ISBN:
9780470741351Üldsuurus:
4.1 МБLehekülgede koguarv:
383Õiguste omanik:
John Wiley & Sons Limited