Читайте только на Литрес

Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

Основной контент книги Value-based Marketing
Tekst PDF

Raamatu kestus 383 lehekülge

0+

Value-based Marketing

Marketing Strategies for Corporate Growth and Shareholder Value
Читайте только на Литрес

Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

€73,71

Raamatust

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age

Logi sisse, et hinnata raamatut ja jätta arvustus
Raamat «Value-based Marketing» — loe veebis. Jäta kommentaare ja arvustusi, hääleta lemmikute poolt.
Vanusepiirang:
0+
Ilmumiskuupäev Litres'is:
21 august 2019
Objętość:
383 lk
ISBN:
9780470741351
Üldsuurus:
4.1 МБ
Lehekülgede koguarv:
383
Õiguste omanik:
John Wiley & Sons Limited
Audio
Средний рейтинг 4,2 на основе 915 оценок
Audio
Средний рейтинг 4,6 на основе 986 оценок
Audio
Средний рейтинг 4,8 на основе 12 оценок
Tekst
Средний рейтинг 4,9 на основе 370 оценок
Audio
Средний рейтинг 4,7 на основе 138 оценок
Mustand
Средний рейтинг 4,8 на основе 458 оценок
Audio
Средний рейтинг 4,7 на основе 31 оценок
Audio
Средний рейтинг 4,4 на основе 89 оценок
Audio
Средний рейтинг 4,8 на основе 5139 оценок
Podcast
Средний рейтинг 0 на основе 0 оценок