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Основной контент книги Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
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Raamatu kestus 300 lehekülge

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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

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Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

€169,32

Raamatust

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

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Vanusepiirang:
0+
Objętość:
300 lk
ISBN:
9781119777427
Üldsuurus:
10 МБ
Lehekülgede koguarv:
300
Kustija:
Õiguste omanik:
John Wiley & Sons Limited
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