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Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

Основной контент книги Financial Information and Brand Value
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Maht 185 lehekülge

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Financial Information and Brand Value

Reflections, Challenges and Limitations
Читайте только на Литрес

Raamatut ei saa failina alla laadida, kuid seda saab lugeda meie rakenduses või veebis.

€231,72

Raamatust

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

Žanrid ja sildid

Logi sisse, et hinnata raamatut ja jätta arvustus
Raamat Yves-Alain Ach, Sandra Rmadi-Saïd «Financial Information and Brand Value» — loe veebis. Jäta kommentaare ja arvustusi, hääleta lemmikute poolt.
Vanusepiirang:
0+
Objętość:
185 lk 10 illustratsiooni
ISBN:
9781119804192
Kustija:
Õiguste omanik:
John Wiley & Sons Limited
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