Основной контент книги Digital Marketing. Global Strategies from the World's Leading Experts
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Digital Marketing. Global Strategies from the World's Leading Experts
€56,83
Raamatust
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
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Vanusepiirang:
0+Ilmumiskuupäev Litres'is:
20 veebruar 2018Objętość:
427 lk ISBN:
9780471008750Üldsuurus:
4.2 МБLehekülgede koguarv:
427Õiguste omanik:
John Wiley & Sons Limited
