How PR can shape and grow a brand? Featuring Dina Mostovaya – the Best Woman in PR by Davos Communications '22. Global Communications Consultant. Founder of Mindset Consulting.

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In this episode, we are diving with Dina into PR and its role in shaping brands. Discussing the following: 

- How to make a way into international PR and be awarded by  Davos Communications as the Best Woman in PR?
- What challenges are in moving from in-house PR to becoming an independent consultant?
- How to do PR for your own PR agency?
- How to develop your personal brand?
- How PR helps grow the brands of startups?
- Where PR can be more efficient than advertising?
- How to set the goals and measure the efficiency of PR?
- The difference between PR for startups vs. big companies
- The difference between media relations in USA and Europe
- How to manage cross-cultural teams and communication
- Recommendations for startups on doing PR
- How to get into tier-1 media?
- How to grow and develop media relations
- Does and Don’t in PR-crisis
- Books & sites & blogs on PR that Dina recommends